A Century of Brewing Excellence, Rooted in Nature.
Journey through the history of Cheerday Brewery, where the pristine waters of Qiandao Lake meet decades of craft tradition.
Where Every Drop Tells a Story of Ambition
Founded in 1985, Cheerday Brewery emerged from the vision to harmonize the purity of nature with the rigor of industrial brewing excellence. What began as a local endeavor near the banks of Qiandao Lake has evolved into a global symbol of refined taste.
Our founders understood that beer is more than a beverage; it is a cultural artifact that reflects its origin. By selecting the most pristine ecological location, they laid the foundation for what would become one of the top breweries in the world.
Brewed with Respect for the Earth
At the heart of Cheerday lies our 'Original Ecological' philosophy. We believe that true quality cannot be engineered in a vacuum; it must be nurtured in harmony with the environment.
From solar-powered facilities to our circular water treatment systems, every step of our process is designed to minimize our footprint while maximizing the character of our beer. We source only the finest non-GMO grains and heritage hops, ensuring that the legacy of 1985 lives on in every sip.
- Zero-waste fermentation processes.
- 100% renewable energy commitments.
- Advanced closed-loop water conservation.
The Pure Water of Qiandao Lake
Great beer begins with water. Qiandao Lake, with its 1,078 islands, provides us with naturally filtered, mineral-rich water that is unparalleled in its purity. This is our secret ingredient, our soul, and our most protected resource.
A Global Heritage in Every Bottle
Global Presence
From the local shores of China to the premium bars of 43+ countries, our heritage is shared worldwide.
Award-Winning Craft
Recognition from the world's most prestigious brewing competitions since our earliest years.
The Future Heritage
We continue to innovate, ensuring that the next 100 years of Cheerday are as impactful as the first.
