Cheerday
Cheerday Original Ecological Beer brewed with pure Qiandao Lake water
Since 1985

Brewing a Happy Life
酿造快乐生活

Discover the crisp, pure taste of Qiandao Lake. Our Original Ecological Beer is crafted with pristine water and time-honored heritage.

1985
Established Year
300+
Product Categories
TOP 10
Brewery Industry
43+
Countries & Regions
Cheerday Easy-Pull Craft Pure Draft beer (易拉盖精酿原浆)

Easy-Pull Craft Pure Draft

易拉盖精酿原浆

Our flagship craft pure draft represents the pinnacle of ecological brewing. Using only the finest malt and hops, we deliver a taste that is as fresh as the springs of Qiandao Lake.

420mL
Volume
≥3.6%
Alc. Vol
9°P
Wort Gravity
Technical Specifications

The Cheerday Experience

Cheerday Beer Town brewing culture destination at Qiandao Lake

Beer Town

Immerse yourself in our brewing culture in the heart of Qiandao Lake.

Cheerday Heritage Museum tracing the brewery's brewing history

Heritage Museum

Tracing decades of brewing mastery.

Cheerday Garden Restaurant pairing brews with local ecological flavors

Garden Restaurant

Pairing premium brews with local ecological flavors.

Cheerday Racing Theme Park at Qiandao Lake

Racing Theme Park

Experience the thrill of speed and precision in our state-of-the-art facility.

Global News

Latest updates from the world of Cheerday.

Cheerday opens 100 new fresh beer stores nationwide
MARCH 2024 CORPORATE NEWS

100 New Fresh Beer Stores Open Nationwide

Bringing the fresh taste of Qiandao Lake closer to consumers through our rapid retail expansion strategy.

Cheerday named official partner of the 2026 UCI GranFondo World Series
FEBRUARY 2024 PARTNERSHIPS

Official Partner of 2026 UCI GranFondo World Series

Strengthening our commitment to sports excellence and international brand recognition.

Export & Distribution FAQ

Common questions from importers, distributors and private-label buyers working with Cheerday Beer.

Does Cheerday export and work with overseas distributors?

Yes. Cheerday Beer already reaches 43+ countries and regions and welcomes new import, wholesale and distribution partners worldwide. Use our inquiry form or email [email protected] to start a conversation; our export team typically replies within 48 hours.

What beer styles and products does Cheerday offer?

Our range spans 300+ product categories, including the flagship Easy-Pull Craft Pure Draft (易拉盖精酿原浆), Original Ecological lager and a Craft Series covering lager, IPA, wheat beer and stout/porter. Tell us your target market and we will recommend the right line-up.

Can you do OEM / ODM private-label and custom packaging?

Yes. We support OEM / ODM private-label production and bulk / wholesale supply. Share your packaging, format and target market in the inquiry form and we will quote MOQ, lead time and options for your project.

Where is Cheerday brewed?

Cheerday Beer is brewed on the banks of Qiandao Lake (Thousand Islands Lake) in Chun'an, Hangzhou, Zhejiang, China — one of the world's purest water sources. The brewery was established in 1985 and ranks among China's Top 10 breweries.

How do I request a quote or become a distributor?

Open the Inquiry window on this page or email [email protected] with your company, country, product interest and estimated volume. We will reply with a quote, MOQ and lead time tailored to your request.

What makes Cheerday Beer distinctive?

Brewing since 1985 with pristine Qiandao Lake water and an "Original Ecological" philosophy, Cheerday has earned recognition including the Gold Award at the Brussels Beer Challenge and serving as Official Designated Beer of the Hangzhou Asian Games.

Cheerday
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